A positional defense with better medicine
Xspray can not only create equivalent, but even enhanced versions of the original drugs. This is a chance for the original companies to counteract the introduction of cheaper copies on the generic market.
An opportunity for the original companies
Xspray’s unique technology can be used for more than the creation of drugs equivalent to the original. The formulations can even be made better. The original companies can license the production of these enhanced versions, and thus put up a solid defense against companies developing generics. Doing this, the copies being developed and sold by the generic companies are being made inferior by a more desirable product. Products that the generic companies can’t manufacture themselves. For the original companies this means keeping the sales on high levels even after the generic companies enter the picture.